Criminal Defense SEO Agency. Focused on Signed Cases

What Criminal Defense SEO Must Do

Good SEO for a defense firm should:

✔ Bring clients who actually hire
✔ Match real criminal defense intent
✔ Strengthen credibility before the call
✔ Work alongside PPC and LSAs
✔ Support intake instead of overwhelming it

If it only creates traffic, it isn’t doing its job.

Our Criminal Defense marketing agency focuses on what you REALLY care about…. signed cases.

Nothing more. Nothing less.

How We Approach Criminal Defense SEO

1. We Start With Your Firm’s Economics

Before keywords or content, we look at:

• practice mix (DUI, felonies, misdemeanors)

• average case values

• close rates

• intake performance

• realistic cost per signed case

SEO has to fit how your firm actually makes money.

2. We Build Around Real Criminal Defense Intent

We focus on:

• practice-area pages that convert

• questions real clients ask

• credibility signals that matter in defense

• structure that guides people to call

Not generic “lawyer + city” templates.

3. We Align Local Visibility With Conversions

SEO for defense firms includes:

• Google Business Profile strategy

• review acquisition that builds trust

• alignment between maps and website

• reputation signals that reduce friction

Visibility without trust wastes clicks.

4. We Create Content With a Purpose

Content should:

• answer real criminal defense concerns

• pre-qualify good clients

• support intake conversations

• help search and AI understand your firm

Quality over blog volume.

5. We Measure What Matters

Our reporting focuses on:

• qualified inquiries

• consultations

• signed cases

• cost per signed case

Not just rankings and impressions.

What’s Typically Included

Depending on the firm’s needs:

✔ Criminal-defense-specific site architecture
✔ Practice area page strategy
✔ Local SEO alignment
✔ Review & credibility plan
✔ Content roadmap
✔ Internal linking framework
✔ Coordination with intake
✔ ROI-based reporting

No one-size-fits-all playbooks.

When SEO Works Best

SEO performs when:

• intake handles calls well

• speed-to-lead is consistent

• PPC and SEO are aligned

• the firm understands its economics

That’s why we look at the whole system.

Who This Is For

✔ Criminal defense & DUI firms
✔ Firms tired of generic legal SEO
✔ Owners who care about cost per case
✔ Firms willing to align intake with marketing
✔ Long-term growth mindset

Not a Fit If

✘ You only want rankings
✘ You won’t touch intake
✘ Youunt want the cheapest option
✘ You expect instant miracles

Want to Talk About Your SEO Honestly?

We can look at:

• whether SEO is your real bottleneck

• which pages drive signed cases

• how SEO should fit PPC & intake

• what to fix first

No pitch — just clarity.