Criminal Defense Marketing That Actually Produces Signed Cases
We help criminal defense and DUI law firms grow by fixing what most agencies ignore:
how leads actually turn into revenue.
👉 SEO, local visibility, paid traffic, and intake systems. Built for criminal defense, not generic legal marketing.
If You’re a Criminal Defense Lawyer, This Will Sound Familiar…
You’re getting leads… but too many don’t turn into signed cases
Your agency reports rankings and clicks, not revenue
Intake is overwhelmed, inconsistent, or under-trained
DUI volume is down and CPCs are rising
You’re spending real money, but growth feels capped
That’s not a “marketing problem.”
That’s a criminal defense economics + intake problem.
Why Most Criminal Defense Marketing Fails
Most agencies treat criminal defense like PI.
It’s not.
Criminal defense has:
Different urgency curves
Different client behavior
Different economics
Different intake dynamics
Different local search realities
So when agencies promise:
“More traffic”
“Better rankings”
“More leads”
…without addressing intake leakage and cost per signed case.
👉 firms stall out, churn agencies, and repeat the cycle.
What We Do Differently
We work exclusively with criminal defense and DUI firms and focus on what actually moves revenue:
âś” Reality-based SEO (not vanity rankings)
âś” Local visibility that converts, not just shows up
âś” PPC math tied to signed cases; not CPCs
âś” Intake systems that stop bleeding high-value calls
âś” ROI modeling based on real case economics
✔ Proof-backed strategy, not “best practices”
Marketing only works after intake and economics are aligned.
That’s the system.
How We Help Criminal Defense Firms Grow
Criminal Defense SEO
SEO built around:
real search behavior
practice-area intent
site structure that converts
content that educates and filters
Not “DUI lawyer + city” spam.
Criminal Defense Local SEO
Maps, reviews, and visibility that:
attract better leads
reduce junk calls
support intake
reinforce authority
Local SEO without intake alignment is a waste.
Criminal Defense Intake & Sales Systems
Most firms lose 30–50% of arrest calls before a lawyer ever speaks to the client.
We help firms:
fix speed-to-lead
improve call handling
align scripts with case value
track qualified vs unqualified leads
turn more calls into signed cases
Criminal Defense PPC & Paid Traffic
Paid traffic only works when:
economics are modeled correctly
intake can handle volume
cost-per-case math makes sense
I focus on:
ROI-first PPC strategy
scaling only when the system supports it
stopping unprofitable spend early