Criminal Defense Marketing That Actually Produces Signed Cases
We help criminal defense and DUI law firms grow by fixing what most agencies ignore:
how leads actually turn into revenue.
đ SEO, local visibility, paid traffic, and intake systems. Built for criminal defense, not generic legal marketing.
If Youâre a Criminal Defense Lawyer, This Will Sound FamiliarâŚ
Youâre getting leads⌠but too many donât turn into signed cases
Your agency reports rankings and clicks, not revenue
Intake is overwhelmed, inconsistent, or under-trained
DUI volume is down and CPCs are rising
Youâre spending real money, but growth feels capped
Thatâs not a âmarketing problem.â
Thatâs a criminal defense economics + intake problem.
Why Most Criminal Defense Marketing Fails
Most agencies treat criminal defense like PI.
Itâs not.
Criminal defense has:
Different urgency curves
Different client behavior
Different economics
Different intake dynamics
Different local search realities
So when agencies promise:
âMore trafficâ
âBetter rankingsâ
âMore leadsâ
âŚwithout addressing intake leakage and cost per signed case.
đ firms stall out, churn agencies, and repeat the cycle.
What We Do Differently
We work exclusively with criminal defense and DUI firms and focus on what actually moves revenue:
â Reality-based SEO (not vanity rankings)
â Local visibility that converts, not just shows up
â PPC math tied to signed cases; not CPCs
â Intake systems that stop bleeding high-value calls
â ROI modeling based on real case economics
â Proof-backed strategy, not âbest practicesâ
Marketing only works after intake and economics are aligned.
Thatâs the system.
How We Help Criminal Defense Firms Grow
Criminal Defense SEO
SEO built around:
real search behavior
practice-area intent
site structure that converts
content that educates and filters
Not âDUI lawyer + cityâ spam.
đ Learn about our Criminal Defense SEO service.
Criminal Defense Local SEO
Maps, reviews, and visibility that:
attract better leads
reduce junk calls
support intake
reinforce authority
Local SEO without intake alignment is a waste.
đ Explore our Criminal Defense Local SEO service.
Criminal Defense Intake & Sales Systems
Most firms lose 30â50% of arrest calls before a lawyer ever speaks to the client.
We help firms:
fix speed-to-lead
improve call handling
align scripts with case value
track qualified vs unqualified leads
turn more calls into signed cases
Criminal Defense PPC & Paid Traffic
Paid traffic only works when:
economics are modeled correctly
intake can handle volume
cost-per-case math makes sense
I focus on:
ROI-first PPC strategy
scaling only when the system supports it
stopping unprofitable spend early
Case Studies
McConathy Law Lead Strategist
183%
Increase in signed cases
15x
Increase in qualified leads
761
Signed Cases in 9 months
This Is For You IfâŚ
â You run a criminal defense or DUI firm
â You care about revenue, not vanity metrics
â You want clarity on whatâs actually broken
â Youâre willing to fix intake, not just âdo more marketingâ
â You want a long-term system â not a temporary spike
This Is NOT For You IfâŚ
â You want guaranteed rankings
â You only care about lead volume
â Youâre shopping for the cheapest agency
â You donât want to touch intake or operations
â You want shortcuts instead of systems
Ready to Talk?
If you want to:
understand why growth is capped
see where revenue is leaking
evaluate SEO, PPC, or intake honestly
stop guessing and start modeling outcomes
Then we can talk.
No pressure.
No scripts.
No sales fluff.
Book a Call BelowâŚ