Criminal Defense Marketing That Actually Produces Signed Cases

We help criminal defense and DUI law firms grow by fixing what most agencies ignore:
how leads actually turn into revenue.

👉 SEO, local visibility, paid traffic, and intake systems. Built for criminal defense, not generic legal marketing.

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If You’re a Criminal Defense Lawyer, This Will Sound Familiar…

  • You’re getting leads… but too many don’t turn into signed cases

  • Your agency reports rankings and clicks, not revenue

  • Intake is overwhelmed, inconsistent, or under-trained

  • DUI volume is down and CPCs are rising

  • You’re spending real money, but growth feels capped

That’s not a “marketing problem.”

That’s a criminal defense economics + intake problem.

Why Most Criminal Defense Marketing Fails

Most agencies treat criminal defense like PI.

It’s not.

Criminal defense has:

  • Different urgency curves

  • Different client behavior

  • Different economics

  • Different intake dynamics

  • Different local search realities

So when agencies promise:

  • “More traffic”

  • “Better rankings”

  • “More leads”

…without addressing intake leakage and cost per signed case.

👉 firms stall out, churn agencies, and repeat the cycle.

What We Do Differently

We work exclusively with criminal defense and DUI firms and focus on what actually moves revenue:

✔ Reality-based SEO (not vanity rankings)

✔ Local visibility that converts, not just shows up

✔ PPC math tied to signed cases; not CPCs

✔ Intake systems that stop bleeding high-value calls

✔ ROI modeling based on real case economics

✔ Proof-backed strategy, not “best practices”

Marketing only works after intake and economics are aligned.

That’s the system.

How We Help Criminal Defense Firms Grow


Criminal Defense SEO

SEO built around:

  • real search behavior

  • practice-area intent

  • site structure that converts

  • content that educates and filters

Not “DUI lawyer + city” spam.

👉 Learn about our Criminal Defense SEO service.

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Criminal Defense Local SEO

Maps, reviews, and visibility that:

  • attract better leads

  • reduce junk calls

  • support intake

  • reinforce authority

Local SEO without intake alignment is a waste.

👉 Explore our Criminal Defense Local SEO service.


Criminal Defense Intake & Sales Systems

Most firms lose 30–50% of arrest calls before a lawyer ever speaks to the client.

We help firms:

  • fix speed-to-lead

  • improve call handling

  • align scripts with case value

  • track qualified vs unqualified leads

  • turn more calls into signed cases

👉 Learn about Criminal Defense Intake Systems


Criminal Defense PPC & Paid Traffic

Paid traffic only works when:

  • economics are modeled correctly

  • intake can handle volume

  • cost-per-case math makes sense

I focus on:

  • ROI-first PPC strategy

  • scaling only when the system supports it

  • stopping unprofitable spend early


Case Studies

McConathy Law Lead Strategist

183%

Increase in signed cases

15x

Increase in qualified leads

761

Signed Cases in 9 months

This Is For You If…

✔ You run a criminal defense or DUI firm
✔ You care about revenue, not vanity metrics
✔ You want clarity on what’s actually broken
✔ You’re willing to fix intake, not just “do more marketing”
✔ You want a long-term system — not a temporary spike

This Is NOT For You If…

✘ You want guaranteed rankings
✘ You only care about lead volume
✘ You’re shopping for the cheapest agency
✘ You don’t want to touch intake or operations
✘ You want shortcuts instead of systems

Ready to Talk?

If you want to:

  • understand why growth is capped

  • see where revenue is leaking

  • evaluate SEO, PPC, or intake honestly

  • stop guessing and start modeling outcomes

Then we can talk.

No pressure.

No scripts.

No sales fluff.

Book a Call Below…

Let's Talk