Archive Monthly Archives: January 2021

Create Belief Maps To Supercharge Your Copywriting

Stuck battling the blinking cursor?

You are not alone. 

Copywriting is a tough game. Luckily, when it comes to writing an autoresponder, there is an easy method. 

All you need to do is create a "Belief Map". Which is similar to a Yes Ladder. The goal?

Take your readers from an easy to accept starting belief. Where they know nothing about you. To your end belief. That you are the best solution out there.

I show you how in my video below...

LinkedIn Outbound Messaging Templates. For Marketing Agencies

Here are the LinkedIn Templates I use in outbound campaigns. 

They are cheeky and different. Helping them stand out from all the clutter. 

The aim is to provide / illustrate your value. In a socially aware way. Before going for a soft close. 


Don’t send out the same messages word-for-word. Adapt them. Put your own creative spin on it.

Message 1: Connection Request

Sorry [First Name]

I’m going to be quite audacious here with this blatantly canned message 🙂

But - I am genuinely looking to connect with fellow [Insert Your Niche] in [Insert Your Area]

Would be super awesome to make your acquaintance.

Hope you have a reasonably decent day!


[Your Name]

Message 2: Invite To Your Group

Aloha [First Name],

This relationship is moving fast! Even though we are still strangers, at least The World thinks we know each other because we are now “connected”. The power of LinkedIn.


I created a LinkedIn group for [X Industry] to learn [Y Thing].

It’s got [X members] already. So we can all get more acquainted there...

Here’s the link: [Insert Link]

I await your deservedly annoyed response.


[Your Name]

Message 3: Link to Long-Form Resource

Salutations [First Name],

In keeping with the tradition of unsolicited LinkedIn messages from people you barely know… here’s another! 

This one is worth it though I promise 😉

I wrote an article which shows you [X thing] Using [Y mechanism] inbound/outbound marketing and relationship building. Without [Z unwanted thing].

You can check it out here: [Insert link]

It’s a cool way to achieve [X desired result]


[Your Name]

Message 4: Link to Group Discussion

How goes it [First Name],

The [Name of Your LinkedIn group] group is getting heated. 

>>Link to Post in Group<<

The post is all about [Insert teaser].

See if you agree or disagree. Look forward to seeing your over there.  


[Insert Name]

Message 5: Request for Call (1)

Howdy [First Name]

Even though we are connected here you still don’t know me. I am [Your Name]. Nice to kinda meet you!

Let me get straight to the point…

I originally connected with you because I do [X thing you do better than anyone else]. All without [Y Thing they can avoid with your unique mechanism].

Were based in [Your location]. I run it by myself and have a team of [X number]

We absolutely love putting those ‘big’ agencies to shame by delivering incredible results. I think we could do the same for you. We’ve worked with [Insert your credentials and social proof].

I’d love to meet you. To make it worth your while, I’ll treat you to [unique food or drink - nothing boring] and promise to be somewhat entertaining. You never know, I may even wear my [unique item of clothing]!

If you are still under lockdown, then perhaps a quick call would work better. My calendar link is here: [Insert Calendar link]

I await your stern but fair response. 


[Insert name]

Message 6: Follow-Up Call Request

Greetings [First name],

You are probably fed up of all the messages from people trying to “get to know you” and connect with you.

Probably even fed up of me. 

Believe it or not - I’ve actually met up with people from LinkedIn in real life. Shock horror!

It can be a bit weird at first. Kinda like a first date. But after the first coffee some of them turn out to be really cool. Sometimes we end up breaking bread together. 

If you’ve never tried it before I highly recommend it. Maybe we can connect over a coffee (or a call if it's easier)?

Love talking shop with other [X people]

How does either [X date / time] in the afternoon or  [Y date / time] sound?

I await your harsh but fair rejection...

Thanks, [Insert name]

In Summary

These are the template I use to close clients for marketing agencies.

They may seem too out there for some folks. But remember, high-value people get 100s of messages a day. 

You need to stand out.

Humor is always welcome. Shout out to Charm Offensive for the inspo.

These Messages also promote a long form article (see message #3). 

Which is the "Top Of The Funnel Asset" I use in all my Crossbound Sales Funnels. 

Are you sleepwalking your way towards bankruptcy?

It’s shocking just how many business owners do not know what their profit per customer is.

Especially as it is quick and easy to calculate using some simple “back of the napkin maths”…

For example: here is the quick-and-dirty method I would use to calculate my Profit per Customer as a FB Ads Coach


If this hourly rate came out to, say, £100. But I charge a client £150 for 4 hours work then my profit per customer would be £200.

£50 profit per hour x 4 = £200


See, when it comes to paid traffic doing a calculation like this really takes a lot of the guesswork out of it.

I know exactly what I can spend to acquire each new client…

Spending £200 would allow me to break even. And spending less means….more profit for me!

Without that understanding I could be spending hundreds…if not thousands of pounds to acquire a single new client.

Operating blind is a shortcut to the poor house.

See, your profit per customer number doesn’t have to be perfect. Just having something as a guide is far better than having nothing.

This is just one example. I could do the same thing for conversion rates. Click through rates and so on…

Know your numbers!

And, if you are in the process of using paid advertising to generate some hard numbers for your business then there are a couple of VERY IMPORTANT things I want to stress…

#1 – Patience

Give it time. Running an ad for 24 hours is usually not enough time to get any significant data.

Think of it like this…

Yes, you paid…but you don’t get to play right away 😉

FB ads is not a brothel. No instant gratification here.

Think of it as you wining and dining your potential customers before you get to see anything significant (data).

And none of the money spent on advertising is wasted. Because you get to see what didn’t work. You got feedback (and maybe a slap in the face)…

And then at your next opportunity you can use your newfound insight to take things a little further.

See, learning what doesn’t work is almost as valuable as learning what does.

#2 – Testing

One ad.

One Image.

One Set of Copy…

Simply isn’t enough.

Testing one set of creatives is not enough. I’ve heard numerous people conclude that “FB ads does not work”. Or “paid traffic doesn’t work” after doing just this.

The truth is changing simple things can make a bigger than expected difference. For example changing the contrast on an image to make it pop more.

There is always room to test. You can test image variations and get video views for a little as £1 a day. So there is no excuse to only test one set of creatives.

At the end of the day having metrics available is very valuable. Take the time out to get them. Even if it involves doing some simple “back of the napkin maths”.

And if you are still trying to pin down some numbers then remember, stay patient and test (A LOT).

It could be the difference between scaling your business up OR operating blind and going broke.